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Storytelling for Corporate Communications 
Fort Lauderdale | Dec. 5 - 7, 2017
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Thursday, December 7 • 12:55pm - 1:35pm
Connecting the Company Mission to Employees & External Audiences: A Lesson from Life Sciences

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The best stories involve people and invoke feelings. In the medical device and pharmaceutical industry, patient voices are the gold standard in communicating your story to both internal and external audiences. Everyone is a patient, it doesn’t matter if you’re in the healthcare industry or not. But by identifying this common denominator and leveraging this commonality among all your constituents, your storytelling becomes relevant, and therefore compelling.


One could say the life sciences industry may have it easy when it comes to storytelling – it’s hard not to identify with a mission of “saving lives” or “protecting patients,” but how can this model be applied across other industries, such as finance or technology? Identify the common denominator – the human element in your ultimate mission. 


This session will show you how to find that element within your organization, helping you to connect your audiences with your company mission, including how to:

  • Deliver effective storytelling to your internal and external audiences with specific examples for each audience (employees vs. media/public)
  • Discover what works, what doesn’t with this approach
  • Identify the common denominator: a collaborative discussion on how to employ this technique across other industries

Aimee Genzler, Director, Corporate Communications


avatar for Aimee Genzler

Aimee Genzler

Director of Corporate Communications, TraceLink
As Director of Corporate Communications at TraceLink, Aimee Genzler is responsible for driving visibility and creating brand awareness through both internal and external communications strategies, including  marketing communications and public relations. Prior to TraceLink, Mrs... Read More →

Thursday December 7, 2017 12:55pm - 1:35pm PST
Mistral A&B, 2nd Fl, Renaissance Ft Lauderdale Cruise Port 1617 SE 17th St, Fort Lauderdale, FL 33316