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Storytelling for Corporate Communications 
Fort Lauderdale | Dec. 5 - 7, 2017
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Thursday, December 7 • 10:15am - 10:50am
A More Human Approach: How Employee Communications Can Shape Culture, Lift Morale, and Make Strategy A Reality
BBVA Compass

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In early 2016, employee morale and confidence at BBVA Compass were in need of a boost. To help improve morale and reassure employees of the soundness of its business and transformation and strategies, the bank moved its Employee Communications function out of Corporate Communications and into Talent & Culture (i.e. HR), where it now serves as a vanguard of storytelling and driver of culture for the entire employee base. Since then, BBVA Compass has seen a notable rise in employee engagement and morale, as well as a growing retention of, and belief in, its corporate strategy.

 

You will learn how your External Communications team can leverage your organization’s internal stories, as part of their external content strategy, to shape culture and lift morale, including how to:

 
  • Prioritize your company’s culture and purpose when planning and developing editorial content
  • Use vibrant stories and pictures of employees to humanize your company and its strategies to your audiences
  • Use internal content as part of your external strategy 
  • Pull in your executive leadership team to educate and inspire your workforce
  • Marshal the forces of a diverse communications team to create compelling content your employees want to share

 

Ralph Evans, Director, Culture & Employee Communications

BBVA Compass


Speakers
avatar for Ralph Evans

Ralph Evans

Director, Culture & Employee Communications, BBVA Compass
Ralph Evans is the director of culture and employee communications for BBVA Compass, a Sunbelt-based bank operating 672 branches across Texas, Alabama, Arizona, California, Florida, Colorado, and New Mexico. BBVA Compass is a U.S. subsidiary of the Spanish multinational BBVA, the... Read More →



Thursday December 7, 2017 10:15am - 10:50am PST
Mistral A&B, 2nd Fl, Renaissance Ft Lauderdale Cruise Port 1617 SE 17th St, Fort Lauderdale, FL 33316