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Storytelling for Corporate Communications 
Fort Lauderdale | Dec. 5 - 7, 2017
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Wednesday, December 6 • 11:30am - 12:05pm
How to Apply Storytelling Techniques from Steve Jobs, Johnny Cash, and Polycom Within Your Organization

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Storytelling played a pivotal role in Apple’s turnaround period from Steve Jobs' return as CEO to the launch of iPhone. During this time Apple would prove the cynics wrong and dazzle the world with its groundbreaking innovations, masterful marketing and against-the-grain approach.

Discover how Polycom has implemented such techniques from Steve Jobs to transform their corporate communications strategy. You’ll also learn how the experience of being Johnny Cash’s tour publicist led to unearthing a story about how Polycom got started.  

During this session, you will learn storytelling techniques to apply at your organization, including how to:

  • Uncover the secret storytelling sauce behind Steve Jobs' famous keynotes
  • Unearth a megastory in your company and brand without a Steve Jobs
  • Put some “boomchickaboom” in your story through lessons from the Man In Black, legendary musician Johnny Cash


 Cameron Craig, Head of Global Corporate Communications

Polycom, Inc

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Cameron Craig

Head of Corporate Communications, View Dynamic Glass
Cameron worked with Apple for 10 years during the company’s dramatic turnaround period under Steve Jobs. Starting in 1997, Cameron led agency efforts for Apple with Porter Novelli Australia before moving to Singapore to lead Apple’s communications in the Asia-Pacific region. The... Read More →

Wednesday December 6, 2017 11:30am - 12:05pm PST
Mistral A&B, 2nd Fl, Renaissance Ft Lauderdale Cruise Port 1617 SE 17th St, Fort Lauderdale, FL 33316

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