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Storytelling for Corporate Communications 
Fort Lauderdale | Dec. 5 - 7, 2017
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Tuesday, December 5 • 2:00pm - 4:00pm
Workshop C: Building a Culture of Working Out Loud: Creative Ways to Make Employees Your Best Communications Ambassadors
Beekeeper Group

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Building a Culture of Working Out Loud: Creative Ways to Make Employees Your Best Communications Ambassadors  

In today’s communications landscape, it’s critical for your company to have an authentic voice.  How do you find that?  Look inside to your employees. Explore different ways to get your employees/colleagues to share company messages authentically through content production, social media, and in their day-to-day life.

 

During this interactive workshop, you will take a deep dive into creative ways to get your employees to become brand ambassadors, including:

  • Shifting expectations for corporate communications
    • Transparency
    • Authenticity
    • Agility
    • Ubiquity
  • Creating communications activities that lend well to employees for each of the above challenges/expectations
  • Seeing real world examples and learning how to implement them at your organization
  • Preparing employees/colleagues for participation, culturally and tactically (i.e. trainings, incentives, etc)

 

 

Shana Glickfield, Partner

Beekeeper Group


Speakers
avatar for Shana Glickfield

Shana Glickfield

Partner, Beekeeper Group


Tuesday December 5, 2017 2:00pm - 4:00pm PST
Mistral Salon A, 2nd Fl, Renaissance Ft Lauderdale Cruise Port 1617 SE 17th St, Fort Lauderdale, FL 33316