Storytelling for Corporate Communications has ended
Storytelling for Corporate Communications 
Fort Lauderdale | Dec. 5 - 7, 2017
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Tuesday, December 5 • 10:30am - 12:30pm
Workshop B: How Native Advertising Fits into Your Brand Storytelling Strategy
The Overlap League

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Native Advertising is a vital part of a cohesive brand storytelling strategy. This session will provide a basic overview of native advertising—including the benefits, process for creation and more—and explain how it can be integrated with other corporate communications initiatives.


 You will walk away with the information and ideas needed to integrate native advertising into your corporate communications strategy with ease, including:  

  • Understanding of the role native advertising can play in your corporate communications strategy
  • Compiling a targeted list of publications to partner with on native advertising initiatives
  • Brainstorming on content partnerships and ideas for future campaigns


Melanie Deziel, Branded Content Consultant & Founder

The Overlap League

avatar for Melanie Deziel

Melanie Deziel

Branded Content Consultant & Founder, The Overlap League
Melanie Deziel is an award-winning branded-content strategist, consultant, and speaker who travels the world educating marketing, sales, and editorial teams on branded-content best practices. Deziel started The Overlap League native ad newsletter, writes the New Media Navigator column... Read More →

Tuesday December 5, 2017 10:30am - 12:30pm PST
Mistral Salon A, 2nd Fl, Renaissance Ft Lauderdale Cruise Port 1617 SE 17th St, Fort Lauderdale, FL 33316